Kraus Family, Del Mar Blue: Enduring Community Entrepreneurship

Draft a feature that centers the Kraus family’s 35-year journey with Del Mar Blue as a lens on loyal community entrepreneurship. Start with a concrete beat: how a 4 AM routine and shared values shape leadership, customer relations, and day-to-day operations. Weave in a short succession arc—from the original Del Mar Blue Print owners to the Kraus family—and spotlight long-tenured employees as proof points of culture. Include a sidebar on one concrete community partnership and one memory tied to Del Mar’s place-making (coastline, river path, or local hangout). Conclude with actionable takeaways for other small, family-led businesses aiming to sustain growth while preserving identity.

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