If you’ve ever wished shopping felt less like a chore and more like catching up with a stylish friend over a glass of wine, Sea Biscuit Del Mar is exactly that. This women’s clothing boutique has become one of the most beloved stops in the village. It’s the kind of place that feels personal from the moment you walk in, because it actually is.
Who’s Behind It
Owner Kelly Wells came to Del Mar with a career in New York fashion behind her and a clear vision ahead: get back into a real store, with real customers, making people feel genuinely good about how they look. When she first stepped into Del Mar Plaza, she knew it was the right fit. Sea Biscuit already existed with a strong foundation, and Wells took the reins, bringing her full-service, relationship-first philosophy along with her.
This isn’t a browse-and-bolt kind of store. The staff builds ongoing relationships with their clients, learn their wardrobes, and help fill in the gaps, whether that’s a sharp blazer for a Del Mar Races weekend or a breezy everyday piece for a walk down to Powerhouse Park.
What You’ll Find Inside
Sea Biscuit’s inventory is best described as relaxed yet casually elegant, the kind of clothing that works as well on a Saturday stroll through the village as it does at a proper dinner out.
- Women’s clothing for everyday wear and more formal occasions, including swimwear for those beach days that are never far away in Del Mar
- Footwear and accessories to complete the look
- Home décor and lifestyle goods that make excellent gifts
- Gift items for birthdays, holidays, and any excuse in between
- Brands like Anine Bing, rag & bone, Alemais, and Staud are among the new arrivals
And yes, they will absolutely pour you a complimentary glass of rosé while you browse. Every day. That’s not a promotion, that’s just how they run things.
Full Service Means Full Service
In a world where most shopping happens through a screen, Sea Biscuit leans hard into what the internet can’t replicate:
- Personal styling and outfit creation based on your actual wardrobe needs
- Custom orders for those harder-to-find pieces
- Free local delivery to the Del Mar neighborhood
- Curbside pickup on 15th Street for those too busy to stop in
- Online shopping for when you want to browse from the couch
Bring your dog too. They keep dog biscuits on hand for four-legged shoppers, which feels very on-brand for Del Mar.
A True Del Mar Village Business
What makes Sea Biscuit stand out beyond the inventory is its investment in the community around it. Kelly describes the Del Mar Village business community as one where owners genuinely look out for each other, and that energy translates into how the shop treats its customers, too.
Whether you’re a longtime local or a first-time visitor exploring the Plaza after a day at the beach, the experience is the same: unhurried, personal, and actually fun.
If you love discovering the kinds of local businesses that make a place feel like home rather than a strip mall, check out more community spotlights and local favorites over at Del Mar Coastal Connections.
Visit Sea Biscuit Del Mar
Address: 1555 Camino Del Mar, Suite 318, Del Mar, CA 92014
Phone: (858) 925-7425
Hours: Sunday through Saturday, 11:00 AM to 6:00 PM
Website: shopseabiscuit.com
Sea Biscuit is located inside Del Mar Plaza, right in the heart of the village, with easy access from the 15th Street entrance. Park, pop in, and stay a while. The rosé is waiting.
Sources: yelp.com, shopseabiscuit.com, delmarplaza.com, visitdelmarvillage.com
Header Image Source: visitdelmarvillage.com
